Читать книгу Digital Etiquette For Dummies - Eric Butow - Страница 71

Speaking of receiving messages in different formats, you need to know what your audience wants to receive. Sometimes that’s easy, if you have a culture that knows what it’s getting, such as a weekly meeting on your shared communication platform. But if you have a culture where different people have different preferences, you may feel that you need a top hat, cape, and wand to make it all work.

For example, some people want to connect using email or text because they check that method most often and find meetings — online or in-person — mostly a waste of time that distracts from their work. Others need to see people’s faces.

On a small team, you can try to manage everyone’s preferences as much as possible. If you find that you need to have a communication policy companywide, this is a great opportunity for you (or someone you delegate) to do that. Yes, you can give some autonomy to departments and small teams, but when it comes to things like communication mediums to use, that should be a company decision.

Now it’s time for another "what’s more" — you may want to have some messages sent in as wide a format as possible. For example, if you have a state of the company report for the year just ended, it’s better to have an in-person meeting, if it’s available.

If it’s not, a video is the next best thing because people can see your face. A video meeting may have too many people in it for the app to handle, so a recorded video distributed on shared communication or even on a private YouTube channel may be the best option.

You should consider having a live video instead of a recorded one if your technology permits it. Though a live video means there’s a better chance of having bloopers, the same is true of a live event, anyway. And a live video means you can take questions afterward, so you have an opportunity to create a deeper connection with your employees.