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All people have values and treasure them very much. But some things are valuable to one person and absolutely indifferent to the other. So why do we assign the value to some things and phenomena, but not to others? Value means importance, significance, benefit. On the one hand, it seems that value is a real characteristic of an object or phenomenon and significance and usefulness are not inherited from nature, but they are our subjective measures. We consider the value important and valuable only if it is involved in our life and we are truly interested in it, and therefore need.

All values can be divided into three groups. It is connected, as you may guess, with the existence of three psychological needs. One group of values satisfies security needs, receiving them, we feel calm and anxiety is releasing. Another list of values satisfies the need for love, receiving which we feel acceptance, we feel a deep connection with the object, we feel beautiful. And the third group of values – values that satisfy the need for respect, having received it, we feel strong, large, significant, cool.

It means that values serve our needs.

The existence of valuable, in our view, things and phenomena in our lives leads to satisfaction, and the absence, on the contrary, causes states of depression and dissatisfaction with life and ourselves. There are a lot of such values in our life; it is a whole system in which there is a hierarchy. We make all our decisions on the basis of this hierarchy of values from buying products in the store to choosing a partner for business or family life.

The hierarchy of values is a system of guidelines in all spheres of human life. Usually, if you ask a person what is important to him, you can hear the answer: family, children, work, travel, etc. These are all spheres of life, contexts in which we satisfy our needs for safety, love and respect.

There is also a hierarchy in the spheres of our life, someone devotes himself completely to work, and someone to the family. The truth is that the more spheres of life which we are realized in, the happier we are. Speaking of values, we, first of all, talk about the quality of life. To understand your values, you need to answer these questions:

What does this subjective value depend on? Why does one person, buying a chair, pay attention to its reliability and durability, another to beauty and elegance, and the third one to the price. Moreover, it’s important for someone to buy cheaper to save resources, and for someone more expensive to emphasize their capabilities and significance.

The individual internal hierarchy of psychological needs prioritizes values exactly.