Читать книгу Modern Business English for Industrial Engineers - Karlheinz Zuerl - Страница 6

Оглавление

Cover

Title

Preface

Contents

1 Introduction (M)

2 Speaking activities

2.1 Basic communication (M)

2.1.1 Jobs and responsibilities (E)

2.1.2 Time management (E)

2.1.3 Greetings and introductions (E)

2.1.4 Talking money, numbers, telephone numbers (E)

2.1.5 Talking time/date (E)

2.1.6 Talking approximation (E)

2.1.7 Talking of technical terms (M)

2.1.8 Talking about systems (M)

2.1.9 Talking about products (M)

2.1.10 Talking about trends (M)

2.1.11 Talking about forecasts (M)

2.1.12 Business travel (E)

2.1.13 Action words for business (E)

2.2 Business dialogues/communication

2.2.1 Sozializing (E)

2.2.2 Suggestions, advice (M)

2.2.3 Offers, invitations

2.2.4 Requests, instructions (E)

2.2.5 Complaints, apologies (E)

2.2.6 Agreeing, disagreeing (E)

2.2.7 Asking for information/permission (E)

2.2.8 Intensions, promises (E)

2.2.9 Wishes, regrets (M)

2.2.10 Comparisons (E)

2.2.11 Leading the group (M)

2.3 Making successful presentations (E)

2.3.1 First impressions (C)

2.3.2 Body language (C)

2.3.3 Preparation for a presentation (M)

2.3.4 Structure of a formal presentation (M)

2.3.5 To train vocabulary for presentations (M)

2.3.6 Examples of English presentations (M)

2.4 Meetings and negotiations

2.4.1 Meetings (M)

2.4.2 International negotiations (M)

2.4.3 Decision making and problem solving (M)

2.5 Speeches

2.5.1 Method of preparing a speech (M)

2.5.2 Structuring a speech (M)

2.5.3 General technical advice (M)

2.5.4 The persuasive speech (C)

2.5.5 The informative speech (C)

2.5.6 The instructive speech (C)

2.5.7 Self–analysis following the speech (M)

2.5.8 A fully written manuscript (C)

2.5.9 A keyword–manuscript (C)

2.5.10 Special features for preparation of a speech (M)

2.5.11 Inhibitions in speaking (C)

2.5.12 Model speech (M)

2.6 Telephone calls

2.6.1 How to start the call (E)

2.6.2 How to spell correctly (E)

2.6.3 How to sound confident (M)

2.6.4 How to deal with difficult accents (M)

2.6.5 How to speak clearly (M)

2.6.6 How to create a positive atmosphere (M)

2.6.7 How we deal with sensitive situations (M)

2.6.8 How to gain control from native speakers (E)

2.6.9 How to close a call (E)

2.6.10 Useful expressions for international calls (E)

2.6.11 Vocabulary training

2.6.12 Training of situations (E)

2.6.13 International telephone alphabet

2.7 Management

2.7.1 What is your personal management style? (M)

2.7.2 Intercultural communication (M)

2.7.3 General Management (M)

2.7.4 Recruitment Management

2.7.5 Managing of Processes (M)

2.7.6 Managing of logistics (E)

2.7.7 Managing of production (E)

2.7.8 Managing of quality and timing (E)

2.7.9 Managing of marketing and sales (M)

2.7.10 Managing of money (M)

2.8 Useful business idioms and phrases (M)

2.9 Using humour to build relationships (E)

3 Business Correspondence

General

3.1.1 KISS (E)

3.1.2 Layout (E)

3.1.3 English/German differences (M)

3.1.4 How formal? (E)

3.1.5 Standard phrases for letters (E)

3.1.6 Linking words (E)

3.2 Application for a Job (E)

3.2.1 Letter of application (M)

3.2.2 Résumés/ curriculum vitae (c.v.) (M)

3.3 Booking a passage/hotel

3.3.1 Model Phrases (E)

3.3.2 Model letters (M)

3.4 Inquiries

3.4.1 General remarks (E)

3.4.2 Phraseology (M)

3.4.3 Model letters (M)

3.5 Offers

3.5.1 General remarks (M)

3.5.2 Phraseology (M)

3.5.3 Model letters (M)

3.6 Orders

3.6.1 General remarks (M)

3.6.2 Phraseology (M)

3.6.3 Model letter (M)

3.7 Confimation of orders

3.7.1 General remarks (M)

3.7.2 Phraseology (M)

3.7.3 Model letters (M)

3.8 Dispatch of goods

3.8.1 Phraseology (M)

3.8.2 Model letter (M)

3.9 Complaints

3.9.1 General remarks (M)

3.9.2 Phraseology (M)

3.9.3 Model letters (M)

3.10 Settlement of complaints

3.10.1 Phraseology (M)

3.10.2 Model letter (M)

3.11 Shipping documents (C)

3.12 Memorandums/Memos

3.12.1 General remarks (E)

3.12.2 Model memos (M)

3.13 Meeting Minutes (C)

3.14 Fax Communication (M)

3.15 Changes in organizational structures (M)

3.16 Job advertisments (C)

4 Grammar (E)

5 Exercises

5.1 Intercultural Training

5.1.1 Americans and Germans (E)

5.1.2 Using diplomacy (C)

5.1.3 The Chinese Market (C)

5.1.4 The Japanese market (M)

5.1.5 The Saudi Arabian market (M)

5.2 Test your understanding

5.2.1 Conversation (M)

5.2.2 Business headlines (C)

5.3 Test your letter writing

5.3.1 Indicate sentences (C)

5.3.2 Finding mistakes (C)

5.3.7 Confirmation of orders (M)

5.3.8 Dispatch of goods (M)

5.3.9 Complaints (M)

5.3.10 Settlement of complaints (M)

5.4 Grammar check

5.4.1 Make or do (M)

5.4.2 Preposition check (M)

5.5 Test your vocabulary

5.5.1 Test your technical terms (E)

5.5.2 Test your marketing terms (M)

5.5.3 Test your phrases (C)

5.5.4 Test your headline knowledge (C)

5.5.5 False Friends (M)

5.5.6 Power verbs (M)

5.5.7 Business travel (E)

5.5.8 Explaining graphics (E)

5.5.9 Telephoning (E)

5.5.10 Managers‘ expressions (M)

5.6 Translation (M)

5.7 Formal and informal (M)

5.8 Test your international negotiating skills (M)

5.9 Test your knowledge in proverbs, sayings and phrases (C)

5.10 Test your knowledge in legal forms

5.11 Test your understanding of technical terms (C)

6. Solutions to exercises

6.1 Intercultural training

6.1.1 Americans and Germans

6.1.2 Using diplomacy

6.1.3 The Chinese Market

6.1.4 The Japanese market

6.1.5 The Saudi Arabian market

6.2 Test your understanding

6.2.1 Conversation

6.2.2 Business headlines

6.3 Test your letter writing

6.3.1 Indicate sentences

6.3.2 Finding mistakes

6.3.7 Confirmation of orders

6.3.8 Dispatch of goods

6.3.9 Complaints

6.3.10 Settlement of complaints

6.4 Grammar check

6.4.1 Make or do

6.4.2 Preposition check

6.5 Test your vocabulary

6.5.1 Test your technical terms

6.5.2 Test your marketing terms

6.5.3 Test your phrases

6.5.4 Test your headline knowledge

6.5.5 False friends

6.5.6 Power verbs

6.5.7 Business travel

6.5.8 Explaining graphics

6.5.9 Telephoning

6.5.10 Managers‘ expressions

6.6 Translation

6.7 Formal and informal

6.8 Test your international negotiating skills

6.9 Test your knowledge in proverbs, sayings and phrases

6.10 Test your knowledge in legal forms

6.11 Test your understanding of technical terms

7 Differences between British and American English

8 Business Vocabulary

8.1 Vocabulary English-German

8.2 Vocabulary German-English

9 Miscellaneous

9.1 Statistics

9.2 Quotations

9.3 Wisdom with chuckles/humorous statements

10 Bibliography

11 Pictures and Sources

Modern Business English for Industrial Engineers

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