Читать книгу Drachenväter: Die Interviews - Konrad Lischka - Страница 68
You wrote [...] a blog post [...] that described how TSR was out of touch with their customers. What were other significant factors that contributed to their demise? Or was that the main one?
ОглавлениеTSR died because it didn't make enough products that made enough profit to cover its overhead. Its overhead was bloated by having too much staff, and investing in too many speculative products that didn't succeed.
The executive team at TSR convinced themselves that they could dig themselves out of the hole they were in by making more products, faster. We know now that the stuff they were making was not profitable, so instead of digging out of the hole, they were digging the hole deeper. The last six months of the company's operations were just denial, not real business – the point where they could have made cuts to fix things was past.
Had they done a better job of understanding the market and understanding their customers, they may not have followed the path they did. They were, as a group, not very interested in trying to quantify their market, and instead operated based on what they THOUGHT their customers would buy, and how they THOUGHT the market functioned. Both of those sets of assumptions could have been tested, and weren't, both turned out to be wrong, and as a result, TSR's executives killed the company.
