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Who Is Your User?

Exercise: Provisional Personas

Exercise: Identifying Problem Patterns

Exercise: The User Map

The Dangers of Defining Your User

Expert Advice from Cindy Alvarez

Once you know what your most pressing business need is, you need to change either your product or your users in order to meet that need. This chapter is going to help you find and focus on a specific user for whom you can improve your product in order to reach your business goals.

PRO TIP

You may have many different types of users, or, if you have a brand new product, you may have none at all. These techniques work in either case and anywhere in between.