Читать книгу Build Better Products - Laura Klein - Страница 21

Hopefully, there is a moment for every person when they start to use your product and they achieve something valuable. This is the moment when they accomplish whatever they set out to accomplish.

In a video game, it might be completing the first quest. For a product that helps people send email marketing campaigns, it might be the first time that a user successfully sends out an email to their list. If you’ve got a meal delivery service, it might be the customer’s first delicious bite of food.

You can often find that “aha” moment from watching new users interact with a product. It’s that moment when their eyes light up, and they smile and understand exactly how this product can benefit them.

There is no “typical” moment in products. The only rule is that it should happen the first time a person uses your product, if at all possible, because this is going to be that little hit of excitement that makes them want to come back a second time.