Читать книгу Build Better Products - Laura Klein - Страница 14

You could measure whether your company, in general, makes more money. In fact, many people’s bonuses depend on whether the company as a whole hits a target. But unless you work in a very small startup with only one product, the chance that a single team can move the needle on company revenue is vanishingly small.

This doesn’t mean your efforts aren’t important! It’s just that even the best product decisions can be offset by a bad decision in another department. We’ll address how to minimize the danger of that a little later on, but the important thing to remember is that we’re picking targets that we can not only measure but also that we can reasonably expect our teams to hit.

If your team works on features exclusively for power users, it’s probably a bad goal to increase the number of new user conversions. Select something that directly relates to the work your team does on a daily basis.

Unless a need is achievable by your team, you’re setting yourself up for failure and disappointment by tackling something that is out of your control.