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PART I

The first piece of the puzzle is understanding your goal.

Goal

In order to build something great, you have to know what great looks like. For most businesses, that means creating something that is either profitable or that fulfills a specific strategic need for the company.

It’s generally at this point that I get asked, “But what about nonprofits? Or governments?” It’s true, nonprofits and government agencies shouldn’t be focused on turning a profit. That doesn’t mean that they don’t have a goal. Maybe it’s educating more children or distributing more medicines. Their needs are defined by the mission of the organization.

For-profit products, on the other hand, have at least one very specific need—to take in more money than they spend.

This section will help you determine your business need, which will create the foundation for building a better product.