Читать книгу Build Better Products - Laura Klein - Страница 5
CONTENTS
ОглавлениеCHAPTER 1 Defining a Better Business Need
Exercise: Creating a Measurable and Achievable Goal
Exercise: Defining Your User Lifecycle Funnel
The Dangers of Starting from the Business Need
Expert Advice from Christina Wodtke
CHAPTER 2 Understand Your User Better
Exercise: Provisional Personas
Exercise: Identifying Problem Patterns
The Dangers of Defining Your User
Expert Advice from Cindy Alvarez
Exercise: Picking a Research Topic
Exercise: Picking a Research Methodology
The Most Important Methodologies
The Dangers of Picking Research Methodologies
Asking the Right Questions When Interviewing
Expert Advice from Steve Portigal
Where Ideas (Unfortunately) Come From
A Better Way to Generate Ideas
Exercise: Mapping the Customer Journey
The Dangers of Idea Generation
Expert Advice from Chris Risdon
What Normally Gets Prioritized?
Expert Advice from Teresa Torres
Starting from Context and Flow
Exercise: Matching Inputs and Outputs
The Pros and Cons of Design Patterns
Expert Advice from Kate Rutter
CHAPTER 8 Create Better User Behavior
Exercise: Identifying User Intent
The Dangers of Changing User Behavior
CHAPTER 9 Identify Assumptions Better
Exercise: Creating a Falsifiable Statement
The Dangers of Identifying Assumptions
Expert Advice from Learie Hercules
CHAPTER 10 Validate Assumptions Better
Some Useful Validation Testing Methods
Exercise: Pick a Validation Method
Exercise: The Hypothesis Tracker
The Dangers of Validating Assumptions
Expert Advice from Janice Fraser
Expert Advice from Avinash Kaushik
