Читать книгу Build Better Products - Laura Klein - Страница 20

When you think about this question, you’re really asking yourself how hard your value proposition is to understand. Some products are harder to get than others.

If you’re not making toothpaste or video games or something in a pretty clear category, you might need a different sort of messaging and outreach in order for people to understand what you’re selling. If you’re solving a problem people didn’t know they had, you’re going to have to do more education than if you’re solving a well-understood problem.

Typical answers to this question could be:

• An explainer video

• A landing page

• A free webinar or webinar series from an expert

• A blog post from a prominent blogger explaining how they use the product

• An online course

• An in-person sales demo