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Whether you’re determining a business goal for your company, your entire product, or just for your own team, it’s important that everybody agrees what the goal is. This is an exercise I like to run with new teams to find out what people think they should be doing.

Gather your team together and ask them to complete whichever of the following questions is more appropriate to your team.

If you do not currently have any goals set by somebody higher up in the company, have them finish this sentence: