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Defining Your User Lifecycle Funnel

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Every product has a User Lifecycle Funnel whether it’s being measured or not. There are stages that people have to go through. You just need to understand what they are so that you can measure them effectively.

This is a short exercise, and running it with everybody on the team—designers, product managers, engineers, marketers, finance, whoever is a stakeholder—can help you make sure that everybody understands where your product is losing users.

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