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You will notice that all of the questions are in the future tense. That does not mean you get a pass on this exercise if you already have a product. You can easily do this exercise with a real product with millions of users. Just change the wording to the present tense: “How do you” rather than “How will you.”

If you’re planning on releasing a big new feature or a new version of your product, you can also run this exercise on individual features, rather than on entire products.