Читать книгу Build Better Products - Laura Klein - Страница 19

This first question is something that a lot of people struggle with, but they shouldn’t. What you’re asking here is, “Where do people who use my product spend time at the moment in their lives when they might be interested in learning about a new product like this?”

Companies tend to default to easy things like advertising on Google or Facebook, but this is worth thinking about a bit, since different types of products get recommended or discovered in very different places.

Facebook might be a great place to advertise certain products, but is it right for you if you’re selling a new medical implant to surgeons? Or if you’re selling a Software as a Service product to Chief Marketing Officers? Probably not.

Typical answers to this question could be:

• Specific blogs or forums where people talk about the problems your product solves

• Physical spaces like gyms or doctors’ offices

• Conferences where professionals in your space gather

• Facebook

• Specialty publications for people in a particular industry