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The next prompt is to have your team identify the behaviors that make somebody a user. These are not necessarily behaviors that current users have. These are the behaviors that somebody might exhibit before starting to use your product.

For example, if you’re building a SaaS product for salespeople to improve their efficiency, one of their behaviors might be that they tend to make notes on a piece of paper while in meetings with potential new leads and then input those notes into their computer at night in the hotel room. This is a behavior that might influence a design decision about a new service you want to provide to salespeople.

Again, when the team is done writing, have each person pick the four behaviors they think are the most relevant and put them in the bottom-left corner of the paper.