Читать книгу Build Better Products - Laura Klein - Страница 56

After you’ve begun to define your ideal user, you’ll find that there are several other questions that will start popping up. Things like, “Where do I find people like this?” or “What’s the most important problem I can solve for them?”

Building a User Map can help you get a more complete understanding of your users or potential users by walking you through the questions that you’ll need to answer.

The first step is to determine which user or customer you’re creating this map for. If you’re building a marketplace with buyers and sellers, or if you have an enterprise product where the person who buys the product isn’t the one using it, for example, you’ll have very different maps depending on which person you’re choosing to model. Start by creating a map for the person who is writing the check for your product: that’s your customer.