Читать книгу Build Better Products - Laura Klein - Страница 57

TIME TO RUN

2 hours

MATERIALS NEEDED

Sticky notes, Sharpies, whiteboard, list of User Map questions, any available user data or research

PEOPLE INVOLVED

Product managers, designers, researchers, engineers, stakeholders

EXERCISE GOAL

Get a much broader overview of your product’s users or potential users. Identify key purchasing and usage behaviors that will help you build your product.

Once you know which user you’re mapping, you’re going to want to gather the answers to all of these questions. Depending on where you are in your product cycle and how much time you’ve spent with your user, you may not be able to answer all of these questions. If you do have to skip questions, this will give you an excellent list of the research that you still need to do.

For the purposes of illustration, I’ve selected two fake products, one consumer and one enterprise. I’ll use them to give examples of the types of answers you might come up with for the questions.

• Example consumer product: A freestyle app for teens

• Example enterprise product: Multimillion dollar SaaS productivity tool for marketing teams