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Finally, it’s not enough that people try your product. Great products are things that people develop a relationship with over time. The products change along with the needs of the users to keep people happy over the course of years. You need to understand how your product will stay relevant to your users.

• Why will they keep using it over the course of the next few years?

Style app: Constantly updated with the newest designers

SaaS tool: Will be able to show 20% improvement in ROI on marketing campaigns within the first 6 months

• How will their usage change over the next few months? The next few years?

Style app: Should use more frequently as they find more designers, but may drop off if they age out of the styles

SaaS tool: Will begin to use more comparative reports and require more historical data as it accumulates

• What will be different about the user in the next few months? The next few years?

Style app: Will spend less money at retail stores while feeling happier about wardrobe

SaaS tool: Marketing department will become more efficient while user will spend 50% less time on reporting and managing