Читать книгу Build Better Products - Laura Klein - Страница 58

Before your user becomes your user, they have to hear about your product somewhere, and they might consult somebody about whether the product is right for them. The places they hear about your product are channels, and the people who might help them make decisions are influencers. For this part of the map, answer these three questions about your user.

• Where does your user learn about products like this?

Style app: School, Snapchat, Polyvore

SaaS tool: LinkedIn, Dreamforce or other large industry conferences

• What sorts of messages do they respond to?

Style app: “Be the first to get it for less!”

SaaS tool: “Get more ROI from your marketing dollars.”

• Who are their influencers or approvers for selecting and buying products like this?

Style app: Friends, Kim Kardashian, fashion bloggers, specific YouTube stars

SaaS tool: Specific industry influencers, Forbes reviews