Читать книгу Build Better Products - Laura Klein - Страница 47

Did you really just generate an accurate vision of your most important user? Well, no. That’s why this is called a provisional persona. What you’ve just done is generate a hypothesis. You’ve made some educated guesses about the person who might use your product or the people who are currently using your product.

Don’t worry, we’ll find out how right (or wrong!) you were later. For now, this is an important first step.

This exercise helps product managers understand how teams see their users. You may have noticed that, unless you’re a team of one, you’re not the only person who makes product decisions. Even if you have the final say, other members of your team, and often people who aren’t even part of the team, are constantly making decisions that can have a tremendous impact on the user experience.

Sometimes, it’s an engineer making a technical trade-off, or a UX designer creating a user flow, or a marketing manager writing ad copy. Everybody on the team occasionally has to make a decision, and the more closely everyone is aligned about who the end user is, the more consistent those decisions will be.

If all of the team members have generated very different pictures of the person they think is using the product, it can be a warning sign that the decisions they make will be wildly inconsistent. It’s a good indication that you need to find ways to include team members in activities that will give them a clearer vision of your real user.