Читать книгу Build Better Products - Laura Klein - Страница 51

TIME TO RUN

Several hours over multiple days

MATERIALS NEEDED

Video camera for recording sessions (optional), sticky notes, Sharpies, whiteboard

PEOPLE INVOLVED

Product managers, designers, researchers, engineers

EXERCISE GOAL

Gather and synthesize user research to develop a better understanding of your product’s users.

When we spoke with eBay sellers for the financial product I mentioned earlier, we saw several problem patterns around things like tracking cost of goods and inventory management. These were problem patterns that we specifically did not see among consultants who sold their time rather than physical products.

PRO TIP

I often get asked, “How many people do I need to interview before I’ll know the answer to the question I’m asking?” The answer is “Five. And then another five. Until you start to be able to predict what you’re going to hear.”

This is less of an exercise and more of a way of life for a user-centered product manager or designer. Expect to do a lot of this.