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I can’t legally call this a User Map without providing you with some sort of visual representation of your answers. The great thing about this map shown in Figure 2.8 is that it will show you, very clearly, what information you have about your users and what you’re still missing.

FIGURE 2.8 The User Map shows the most important questions you should answer.

I strongly recommend you make a large version of this on a poster of some sort and start covering it with sticky notes with your answers on them. When you have validated something, feel free to write it directly on the map and check the Validated box, but don’t forget to date it (see Figure 2.9). Information about your users has a way of going stale over time.

Also, you’ll want to label the person you’re defining as a User, a Customer, or Both. Remember, the customer is the person who writes the checks, and the user is the person who interacts with your product. Sometimes that’s the same person, but generally, in Enterprise especially, it’s not. Go ahead and make one of these for every different type of user you have.

FIGURE 2.9 Record your answers on sticky notes so you can update your User Maps easily.