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Lola Bailey
The Small Business Guide to Online Marketing
Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 1
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Страница 1
Publishing details
About the Author
Acknowledgments
A Call to Action
Chapter 1: Introduction to Internet Marketing
What is internet marketing?
Characteristics of online consumers
Why should you seek to grow your own business online?
Successful online marketing
1. Content analysis
2. Search analysis
3. Performance measurement
Chapter 2: The Importance of Superior Content
A simple framework for writing your website content Give your content a unique voice
Make sure your content is useful
Write content that will be memorable
How to generate content for any business
Using Google Keywords to generate content
Narrow Your Search
Implement What You’ve Learned
Beyond the Blog Blogging and its benefits
Creating a blog home page
Creating a blog post
1. Title
2. Publication date
3. Introduction
4. Body
5. Links and Trackbacks
6. Blog comments
Plug-ins
Benefits your business can gain from blogging
Writing tips
Blogging expert interview: Thoroughly Modern Milly Milly Kenny-Ryder
Blogging expert interview: Rock N’ Roll Bride
Quick summary
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