Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 68

A good social media director should have an extroverted personality, at least in writing. This person should truly enjoy interacting with others and take intrinsic pleasure in conversation and communication. You might want to look, based on your chosen tactics, for someone who can

 Write quickly and well, with the right tone for your market.

 Listen well, with an ear for your target audiences and their concerns.

 Post without using defamatory language or making libelous statements about competitors.

 Communicate knowledgeably about your company and your products or services.

 Recognize opportunities and develop creative responses or campaigns.

 Work tactfully with others, alerting them when problems or complaints surface.

 Articulate the goals of social media well enough to take a leadership role in encouraging others to explore its potential.

 Analyze situations to draw conclusions from data.

 Adapt to new social media and mobile technologies when they arise.

 Learn quickly (because this field is extremely fluid).

You usually can’t just add social media to someone’s task list; be prepared to reassign some tasks to other people.

Depending on the size and nature of your social media effort, your dream team may also need someone with production skills for graphics, podcasting, or videocasting, or at least for producing and directing the development of those components. Although this person may not need extensive graphical, photographic, presentation, or data-crunching skills, having some skills in each of those areas is helpful.

Hiring 20-somethings (or younger) because they’re familiar with social media may sound like a good idea, but people in this age group aren’t as likely to be familiar with business protocol and sensitive to business relationships as someone older and more experienced. You might need to allow extra time for training, review, and revision.