Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 70

Think about using professionals for the tech-heavy tasks, such as podcasts, videocasts, or design, unless you’re going for the just-us-folks tone. Professionals can get you started by establishing a model for your staff to follow, or you may want to hire them for long-term tasks such as writing or editing your blogs for consistency.

Many advertising agencies, PR firms, search engine optimizers, marketing companies, and copywriters take on social media contracts. If you’ve already worked with someone you like, you can start there. If not, select social media professionals the same way you would select any other professional service provider:

 Ask your local business colleagues for referrals.

 Check sources such as LinkedIn and UpWork. If appropriate, post your search criteria on your site, blog, social media outlets, and topic-related sites.

 Request several price quotes. If your job is large enough, write and distribute a formal request for proposal (RFP).

 Review previous work completed by the contractors.

 Check references.