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Respecting privacy

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Providing a disclaimer about keeping user information private is even more critical now that people sign up willy-nilly online. Individual privacy, already under threat, has become quite slippery with the Facebook Connect sign-in available on all sorts of third-party sites. Facebook Connect may make sign-ins simpler for a user, but it gives Facebook access to user behavior on the web while giving third parties access to users’ Facebook profiles for demographic analysis.

Photographs of identifiable individuals, not taken in a public space, historically have required a waiver to use for commercial purposes. When individuals post their images on Facebook, LinkedIn, Instagram, or elsewhere, they may not intend to give permission for that image to appear elsewhere.

Respect a person’s space; do not post publicly viewable images of people’s faces on any of your social media pages unless you have permission. For a simple photo waiver, see www.nyip.edu/photo-articles/archive/basic-model-release.

Social Media Marketing All-in-One For Dummies

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