Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 82

Social media marketing can quickly consume all your waking hours — and then some. Just the thought of needing to post information quickly to Facebook, Twitter, Instagram, blogs, Pinterest, and social news services might make any social marketer cringe.

Time to work smarter, not harder, with content-distribution tools to post your content to many places at once for tasks like the following:

 Routine maintenance: Use a content-distribution tool whenever you make updates according to your Social Media Activity Calendar. What a timesaver!

 Quick event postings: Share information from a conference, trade show, meeting, or training session from your phone by sending short text updates to Twitter and LinkedIn. Or take a picture with your smartphone and send it to Instagram, Twitter, and Facebook. To send something longer, use a distribution tool to post to your blog and Facebook.

 Daily updates: Group all social media services that you might want to update with rapidly changing information, such as a daily sale or the location of your traveling cupcake cart by the hour.

If you have more than three social media outlets or frequently update your content, choosing at least one distribution tool is a must-have way to save time.

Some businesses prefer to craft custom postings for Facebook, Twitter, and other services based on the specific audience and content needs of each channel, whereas others find this too time-consuming. Do what seems right for your business: Automate cross-postings (set up a service so that postings on one social media service automatically appear on others to save time), customize by channel, or mix and match.

In addition to Hootsuite, OnlyWire, and other tools described in the next few sections, you can use Really Simple Syndication (RSS) to feed content to users and to your various social media profiles. Keep in mind, however, that RSS works best with highly technical audiences. For more information about RSS feeds, see www.whatisrss.com.