Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 69

Before implementing a social media plan, speak with your employees to invite their input, assess their level of interest in this effort, evaluate existing skill sets, and ascertain social media experience. Consider all these factors before you move forward; by rearranging task assignments or priorities, you may be able to select in-house personnel to handle this new project.

Leave time for communication, education, and training both at the beginning and on an ongoing basis.