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Keeping Track of the Social Media Scene
ОглавлениеUnless you take advantage of online resources, you’ll never be able to stay current with the changes in social media. Here’s a quick look at how much the landscape changed in the course of just a few years:
Use of social media continued its explosive growth. According to WeAreSocial.com (
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media), nearly 4.54 billion people around the world are online, of which 3.80 billion are on social media. And as amazing as it might seem, Internet users in 2019 averaged more than 7.6 social media accounts each (www.brandwatch.com/blog/amazing-social-media-statistics-and-facts).Social media acquisitions run rampant. Facebook alone purchased Instagram for $1 billion in 2012; WhatsApp, a messaging app, for $19 billion in 2014; and Ascenta, a drone manufacturer, for another $20 million, also in 2014.
During the 2020 COVID-19 crisis, social media usage grew by 61 percent and usage of messaging apps like Facebook, Instagram, and WhatsApp grew by 50 percent. Twitter alone saw a 23 percent increase in daily users (
https://www.forbes.com/sites/ryanholmes/2020/04/24/is-covid-19-social-medias-levelling-up-moment).New social media platforms continue to pop up, proving that the power of innovation is still strong. Watch the growth of Meetup (social event planning), Viber (secure instant messaging app), and Vero (ad-free social network).
At the same time, other social media services went belly-up. Casualties of the social media wars included Sulia (a subject-matter social media service that connected users to experts), Blab.im (which allowed narrow-casting of video to a defined set of followers), and most notably, Vine.co (the site noted for sharing short, looped videos, which has limited its recording functionality and become mainly a site to review old videos).
To keep current on the changing tides, subscribe to feeds about social marketing from social-marketing blogs or news services; check at least one source weekly. Also, review traffic trends on social media services weekly; they’re amazingly volatile. Table 1-1 lists some helpful resource sites.
TABLE 1-1 Social Media Marketing Resources
| Name | URL | Description |
|---|---|---|
| HubSpot | http://blog.hubspot.com | Inbound marketing blog about attracting the right prospects to your site and converting them into customers |
| Marketing Land | http://marketingland.com | Internet marketing news |
| MarketingProfs | www.marketingprofs.com/marketing/library/100/social-media | Social media marketing tips, including business-to-business |
| MarketingSherpa | www.marketingsherpa.com | Publisher of free case studies, research, and training for marketers |
| SiteProNews | www.sitepronews.com | Social media and search engine news |
| Social Media Examiner | www.socialmediaexaminer.com | Online social media magazine advising businesses on the use of social media to achieve marketing goals |
| Social Media Marketing Group on LinkedIn | www.linkedin.com/groups/66325 | Professional, non-promotional discussion group |
| Social Media Today | www.socialmediatoday.com | Online community for marketing and PR professionals dealing with social media |
| TechCrunch | http://techcrunch.com | Technology industry blog |
| TechHive | www.techhive.com | Technology news site |
| Techmeme | http://techmeme.com | Top technology news |
| TopRank Online Marketing Blog | www.toprankblog.com | Blog about online and social marketing |
| Twitter Marketing Blog | https://marketing.twitter.com | Ideas, success stories, and solutions for marketing on Twitter |
