Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 80

IN THIS CHAPTER

Keeping current with social media

Distributing content efficiently

Giving long URLs a haircut

Selecting shopping tools that work on social media

Monitoring the buzz

In Book 1, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to check out Book 9, which focuses on measurement tools for traffic, costs, and campaign performance.

As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book 1, Chapter 3) and Social Media Activity Calendar (Book 1, Chapter 4). You can also download blank copies of these forms by clicking the Downloads tab at www.dummies.com/go/socialmediamarketingaio5e.

Try to select at least one tool from each category:

 Resource, news, and blog sites that cover online marketing and social media

 Content-distribution tools

 URL-clipping tools

 Shopping apps or services for social media, if appropriate

 Buzz-tracking tools to monitor mentions of your business

You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.