Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 27

Successful self-employed copywriters are respected among their clients, colleagues, and the advertising and direct marketing industry. But attend a house party and tell someone what you do, and you might be greeted with, “What’s that?” I’ve given up trying to describe my work to my parents. And when I told my sister how much I charge for a one-page sales letter, she almost fell to the floor.

Writing of any type is considered by many people to be a soft skill. You’ll encounter professionals in other disciplines who do not understand the strategy and insights of copywriting. You might earn the same income as them (maybe more), but being a self-employed copywriter does not have the same status in mainstream society as an architect, lawyer, accountant, consultant, or plumber.