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Steve Slaunwhite
Start & Run a Copywriting Business
Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 1
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Страница 1
START & RUN A COPYWRITING BUSINESS
Preface
1 Adventures in the Copywriting Business
A Great Home-Based Business Opportunity
What Is Copywriting?
Copywriting versus Other Types of Writing
Materials
Audience
Writing that sells
Style and structure
Grammar
Visuals
The Demand for Good Copywriters
The Road to Success
You as a Self-Employed Copywriter
2 Is Having a Copywriting Business Right for Me?
Pros
Working from home
High income potential
Low start-up costs
Greater control over your work schedule
Plenty of work to go around
Working on creative, stimulating projects
Cons
Working from home
Lack of professional recognition
Uneven work flow
Deadline stress
No published writing credit
Your wrists, butt, waistline, and back
No regular paycheck
Financial stress in the first few years
A Day in the Life
3 Getting Started
Focus on a Goal
Are You Going to Start Part Time or Full Time?
Playing the Name Game
Business Cards and Letterhead
Planning Your Work Space
You Must Have a Computer
You Must Have Internet Access and an E-Mail Account
What Happens When the Phone Rings?
Start-Up Finances
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