Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 35

Ready to get started? Great! Let’s take a look at some of the things you will need to launch your new copywriting business (or kick-start your current freelance copywriting efforts).

The great thing about this business is that you can start reasonably small and accumulate your office supplies, sales materials, resources, and other necessities as you go. What I recommend in this chapter are minimums, but I also suggest items you will likely want to invest in as your business grows and matures.

A note about costs: I have done my best to give you the most educated estimates I can based on my experience as a freelance copywriter in the greater Toronto area. Costs in your area, however, are bound to differ. Use my numbers as a rough guide to help you budget.

Your personal needs, preferences, and ambitions will greatly affect your start-up costs. I suggest you start modestly, but if you have the money and inclination to set up a fancy office, design an elaborate website, and have reams of expensive letterhead printed, go for it. Just remember, this isn’t a necessity.

When I started my copywriting business, my wife and I were waiting for our home to be built (which, because of labor strikes, took more than a year). In the interim, we lived in a small condominium apartment where I worked out of a little office not much bigger than a closet. There was barely enough room to fit a desk, let alone a copywriter. Yet I managed to complete some of my first paid copywriting assignments in that little room and built the beginnings of my client base. So, yes, you certainly can start small.