Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 37

Part time is a great way to launch your copywriting business, and I do recommend it. However, it can create conflicts with other priorities. For example, if you have another job during the day, how are you going to contact clients and complete assignments? If you are a busy parent with small children at home, how are you going to handle a crying child while you’re struggling to meet a deadline or you’re on the phone with an important client? Careful planning is crucial.

The key advantage of working part time is financial. If you have another source of income, then you avoid many of the financial pressures associated with starting a business. You can start small, make some mistakes, grow your client base at your own pace, and not get too stressed by cash-flow headaches.

Setting up a full-time copywriting business is a much different experience. Financial demands increase dramatically but, in many ways, it’s easier than working part time. You have fewer conflicts because your business is a priority, not just a sideline.

You’ll also be taken more seriously by clients when you’re working full time. You can attend client meetings at any time of the day, and can freely schedule the time you need to complete client work. When I quit my job and went out on my own as a self-employed copywriter, my business tripled in the first month. The reason? I was putting all my energy, full time, toward making the business work.

However, you’ll likely experience some financial worries from time to time, especially if you are relying on your copywriting business to generate some or all of your personal income needs. Financial stress is part of any new business venture, and there’s not much you can do about it. Just plan well, carefully monitor your cash flow, and try not to get too many gray hairs.