Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 42

E-mail will be the most important communication tool you’ll use in your copywriting business. It’s as indispensable as the telephone. Virtually all the copy I write is submitted to my clients by e-mail. In fact, I don’t remember the last time I mailed, couriered, or faxed a hard copy to a client. I believe those days are gone.

Fortunately, Internet access and e-mail are relatively inexpensive to set up. I’ve seen plans advertised for as little at $4.95 per month for dial-up access. And e-mail accounts are free at such online services as Gmail and Hotmail.

I strongly suggest that you get the highest speed Internet access you can. Preferably broadband or cable. Why? Clients are increasingly sending background materials to copywriters as e-mail file attachments … and some of these files can be quite large. I once had a client send me a 3mb PowerPoint presentation by e-mail while I was on the phone! He expected me to receive it, open it, and discuss it with him at that moment. If I had slow dial-up access, the e-mail would have taken several minutes to receive. Fortunately, with my trusty high-speed connection, I had the presentation received, opened, and ready to discuss in seconds.