Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 9

The above list of materials can be targeted at audiences as diverse as managers, ceos, customers, employees, vendors, the media, and colleagues.

Where does copywriting fit in? You’ll usually find this type of writing in the marketing department, or plied at an advertising agency or design firm. While business writing is broad, copywriting has a more specialized focus. At its most basic level, copywriting seeks to gain the attention of buyers and communicate successfully with them. Buyers may be current customers, past customers, new customers, or potential customers. Of course, the skills of persuasive writing — so deliberately applied by copywriters — can be used to great effect in many other documents (a proposal to upper management is one such example). But a copywriter’s ultimate concern is how to craft headlines, sentences, and paragraphs that will tweak a buyer’s interest and nudge him or her closer to making a decision to buy.