Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 8

Copywriting does have everything to do with good, clear business writing. In fact, “copy” can refer to the written text of any type of document. But the term “copywriting” is more commonly used in reference to sales, advertising, and marketing materials; effectively and persuasively writing these requires finding a unique approach to a specific, often skeptical audience.

Copywriting is a subset of business writing, which is a catch-all term encompassing a wide range of business documents and audiences. The thousands of documents written and produced by a major corporation, for example, might include any of the following:

• html help menus from the technical service department

• Press releases from the public relations department

• Countless e-mails, letters, memos, and reports written by executives and support staff

• Employee newsletters published by the employee communications office

• Invitations to shareholder meetings produced by investor relations