Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 13

Copywriting can also be a bit like screenwriting. A screenwriter will often “see” the movie playing in his or her head while writing the scenes. A copywriter does something similar. He or she will often “see” the ad or brochure while writing — visualizing how the artwork, headlines, and body copy work together to tell a persuasive story.

Ideas for artwork, visuals, and other graphical elements often pop into my head as I write. When this happens, I sketch out the idea and send it to my client or the designer (I can’t draw, but I’m famous for my stickpeople). I may create a mocked-up version of the collateral I’m writing — folding and cutting paper, roughing in the headlines and images with a pencil — to help me better visualize what I’m writing.