Читать книгу Start & Run a Copywriting Business - Steve Slaunwhite - Страница 16

The road to success as a self-employed copywriter is not the same for everyone, but I am confident that success lies in wait for you if you try. I’ve seen too many people from so-called nontraditional backgrounds succeed in this business (myself included) to not believe that success is possible if you work hard.

Don’t discount your life, education, and career experience — whatever it is. Some people mistakenly assume that all copywriters graduated with marketing degrees and plied their trade in advertising agencies before setting up shop as copywriters. This is true for some copywriters, but not for most. Many self-employed copywriters, in fact, have an astonishing variety of backgrounds. Some copywriters I know were once high-ranking marketing managers. Others drove trucks. Copywriter Alan Sharpe was a former British soldier and saw action in the Falklands war. Direct-mail specialist Ron Marshak taught economics.

Brenda Kruse comes from a more traditional background. A university graduate with a degree in advertising, she worked with several ad agencies before deciding to freelance. “I was approaching burnout at the agency,” Brenda remembers, “and needed to make a change.” She admits that venturing out on her own was scary, but today she is well niched as the “Farm Girl Copywriter” and works with major agri-marketing clients throughout the United States.

Copywriting may be a specialized field, but this book can help you learn what you need to succeed. So, if you love to write and enjoy business in general, you too can start and run a profitable copywriting business.