Читать книгу A Customer-oriented Manager for B2B Services - Valerie Mathieu - Страница 47

While the extreme positions around which the “post-industrial” and “neo-industrial” theses are developing are attractive, the fact remains that they leave a damaging void, that of the complementarity between service and industry⁶. Indeed, we are forced to admit that as industrial companies develop and become more complex, they not only outsource more and more of their activities (security, catering, etc.) but also call on increasingly sophisticated services (engineering, consulting, waste treatment, etc.). In this sense, industry is fueling the demand for services. But can we also reject the hypothesis that the dynamism, innovation, growth and sophistication of service activities support and assist industrial development? In particular, industrial companies cannot meet the digital challenge without the support of digital service companies to rethink their strategy, processes and offerings. Industry 4.0 will undoubtedly be both industrial, to meet the technological and environmental challenges of society, and “service-oriented”, to deliver the value expected by the market.

The time is no longer to question the supremacy of service in our economies but to create synergies, complementarities and even mergers between the two.