Читать книгу A Customer-oriented Manager for B2B Services - Valerie Mathieu - Страница 63

Because of its intangibility and also because it is consumed at the same time as it is realized, the service cannot be stored. This is the interpretation of the perishability of the service.

The consequence is that, over a given period of time, a given service unit has only a given capacity to perform services. At its maximum capacity, a new business opportunity cannot be seized by the service provider. On the other hand, the unit may find itself under capacity at a given moment due to a lack of contracts, leaving a certain number of employees unoccupied. It is obviously these two extreme situations that managers must anticipate in order to avoid them as much as possible.