Читать книгу A Customer-oriented Manager for B2B Services - Valerie Mathieu - Страница 48

Services have historically been defined by default as activities that cannot be classified in industry or agriculture according to the usual INSEE nomenclature. Economic science has been particularly concerned with approaching a definition of service, with the desire to move beyond the debate between material and immaterial and productive and unproductive, and by focusing more on the conditions and characteristics of service production⁷. While it remains ambitious to try to define service, it is still necessary to understand it. Two complementary angles, the organizational angle and the market angle, can contribute to understanding it.