Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 67

1 State your credentials but do not ask or expect to be trusted.

2 Disclose risk and crisis information as soon as possible, emphasizing appropriate reservations about reliability.

3 Do not minimize or exaggerate the level of risk.

4 Speculate only with great caution.

5 If in doubt, lean toward sharing more information, not less.

6 Discuss data uncertainties, strengths, and weaknesses, including those identified by credible sources.

7 Identify worst‐case estimates, citing ranges of risk estimates when appropriate.