Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 74

1 Risk communication is a science‐based discipline.

2 High concern situations change the rules of communication.

3 The key to risk communication success is anticipation, preparation, and practice (APP).

4 Opinions about a risk or threat not addressed effectively can morph into unchangeable beliefs.

5 People under stress:have difficulty hearing, understanding, and remembering informationwant to know that you care before they care what you knowfocus much more on negative informationfocus most of what they hear first and lastprocess information well below their educational levelactively seek out additional sources of information to reduce stress and risks,