Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 69

1 Coordinate all interorganizational and intraorganizational risk and crisis communications efforts.

2 Devote effort and resources to the slow, hard work of building bridges, and relationships with important allies and partners.

3 Use credible and authoritative intermediaries to communicate risk and crisis information.

4 Consult with allies and partners about who is best able to answer questions.

5 Try to issue joint communications with trustworthy sources.