Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 71

1 Be accessible.

2 Respect deadlines.

3 Provide information tailored to the needs of each type of media.

4 Prepare in advance and provide background material on complex issues.

5 Follow up media stories with praise or criticism, or respectful corrections, as warranted.

6 Try to establish relationships of trust with specific editors, reporters, writers, commentators, and bloggers.

7 Be proactive, first, accurate, and credible.