Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 65

1 Don’t assume what people know, think, or want to be done.

2 Determine what people are thinking: use techniques such as interviews, focus groups, face‐to‐face meetings, open houses, and surveys.

3 Acknowledge all interested parties and stakeholders.

4 Acknowledge the legitimacy of people’s emotional response to risks issues.

5 Provide feedback to people on what you heard and ask for confirmation.

6 Recognize the “hidden agendas,” symbolic meanings, and broader cultural, economic, or political considerations that often underlie and complicate risk and crisis communication.