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Given increasing demands by stakeholders for timely, credible, accurate, and relevant information about risks and threats, the development of improved risk communications strategies and practical tools will continue to be the focus of increasing attention in years to come. The observations reported here and in later chapters are samples of the growing area of risk communication research and practice.

From the literature on risk communication, several crosscutting principles and guidelines can be extrapolated. They are described below. Although many of these principles and guidelines may seem obvious, they are so often violated in practice that it is useful to ask why they are so frequently not followed.

Figure 3.4 is a toolbox for putting these risk communication principles into practice. The toolbox contains templates and tools that will be discussed in later chapters of this book.

Figure 3.4 Communication templates and tools for risk, crisis, and high stress situations.