Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 63

1 Begin your planning with explicit objectives, such as: informing decision‐making by individuals and groups; motivating individuals and groups to engage in constructive action; or contributing to conflict or dispute resolution.

2 Evaluate the information you have about risks and know its strengths and weaknesses.

3 Identify different subgroups among your target audience and customize information to address their information needs.

4 Determine the specific subgroups in your audience and design your communication for each.

5 Recruit spokespersons with strong presentation skills, emotional intelligence, and personal interaction skills.

6 Provide risk communication training and skills for your leaders, managers, and technical staff.

7 Reward outstanding performance.

8 When possible, pretest your messages.

9 Carefully evaluate your efforts and learn from your mistakes.