Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 48

Resources for risk communication training, planning, implementation, and evaluation are seldom adequate. Resources include funding, staff, space, and equipment. Several reasons explain the lack of resources. First, many risk managers see little value added by risk communication activities, especially when compared to the value added by collecting additional technical data. Second, many risk managers do not see risk communication as a complex skill, let alone a science‐ and evidence‐based discipline. Third, risk communication is often seen as a relatively simple task, requiring little more than the ability to put an understandable sentence together. Fourth, many risk managers believe incorrectly that technical facts speak for themselves. They see the main job of managers is to get the technical facts right, tell people the facts, and explain what the facts mean. Fifth, many risk managers believe that credentials and experience alone (e.g., “I’ve done this all my life”) are sufficient preparation for producing an effective risk communication.